About Your #1 Dealership Marketing Partner

Rod Ricciardi – Partner

Extensive leadership experience delivering revenue gains, profit growth, retention, and top CSI. Career marked by leadership roles driving business prosperity and dealer status through sales penetration and retention, relationship building, market intelligence, and attention to detail.

Deep and rich knowledge of the automotive industry backed by a record of sustainable revenue and volume growth—even in fluctuating economies. At each store, increased unit sales, front-/back-end gross profit, finance penetration, MSR, CSI, fixed operations, and all measurable variables.

Build and train quality sales teams that consistently earn recognition as among the best in production and customer satisfaction. Lead by example, retaining top employees, sustaining industry-low turnover rate. Champion cross-departmental collaboration and streamlined processes to drive productivity and sales.

Core Competencies…

  • Sales Training and Development
  • Product & Sales Presentations
  • Finance & Expense Control
  • Portfolio & Account Management
  • Strategic Planning & Execution
  • Media Buying, Marketing & Sales
  • Competitor & Market Intelligence
  • Product Strategy & Positioning
  • Team Leadership & Mentoring

Armani Ricciardi – Analyst/Business Development

Driven and energetic recent graduate of Louisiana State University with a degree in International Trade and Finance. Vast experience across a variety of sectors, including volunteer work. Hardworking, courteous and passionate, always willing to go the extra mile to deliver quality service to clients at all levels. Results-focused, proven leader; thrive under pressure in fast-paced working environments.

Core Competencies…

  • Branding
  • Digital Placement
  • Interactive Development
  • SEO, SEM
  • Social Media
  • Finance & Expense Control
  • Business Development
  • Content Creation
  • Producer
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